Introduction

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A Strategic Approach

 

Define Mission Objectives

 

Identify Facebook Audience Needs

 

Develop a Strategy

Content Strategy

Engagement Strategy

 

Communicating Authenticity

 

508 Compliance

Facebook is not 508 compliant, but is working with the American Foundation for the Blind to make it more accessible. From Facebook's blog: Making Facebook Accessible for Everyone.

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Building Your Profile

5 Easy Steps from Facebook

 

Legal Considerations

 

Page Administration

 

Name

 

Image

 

Tabs

 

Custom FBML

 

Additional Apps

 

 

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Content Best Practices

 

Social Media Optimizing Your Site Content

Facebook's Guide to Optimizing for Sharing

 

Sharing Links

 

Sharing Photos

 

Sharing Videos

 

Notes

 

Events

 

Favorite Pages

 

 

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Engagement Best Practices

 

Public Engagement Policies

 

Linking Policies

 

Writing on the Wall

 

Discussion Boards