Social Media Webinars: Blogs


This is the outline for a basic EPA webinar about blogs, targeted to government staff unfamiliar with the tool.  Please edit to help us better flesh out the outline.

 

You'll need to get a free account on this wiki; it's open to anyone, inside government or not.

 

Edits due: July 27, 2009

 

I.  Introduction

     A.  Definition: Blog-“Web Log” web site, regular entries, description of events, reverse chronological order

     B.  Origin, history, popularity

 

II. Various Uses

     A.  Personal

     B. Agency general

     C. Agency issue-specific

     D. Requesting public input on questions or issues

     E. Media (sketches, photoblog)

     F. Time-limited

 

III. Community

     A. Blogosphere

     B. Mommy bloggers

     C. Issue bloggers

     D. Others?

 

IV. Government examples (please provide URL and what makes a particular blog special)

     A. EPA: Greenversations (all employees invited to write, general-purpose, all issues)

     B. EPA: National Dialogue (time-limited, posts asked questions, commenters responded)

     C. EPA: Great Lakes Challenge (time-limited, information about a particular project)

     D. Blogs from other agencies and what makes them good examples of a particular type

 

V. Implementation

     A. Policy

          1. Commenting

          2. Privacy

          3. Who will write/review process

 

VI. Metrics

     A. Blog Search engines

          i.   Technorati

          ii.   Blogsearch.google.com

          iii.  Blogsearchengine.com

          iv.   Readablog.com

          v.    Bloogz.com

          Others?

     B. Subscribers

     C. Daily readers

     D. Twitter followers

     E. Engagement

          1. Comments

          2. How much commenters respond to each other

          3. Others?